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Chevrolet unveils the most powerful Corvette convertible in 60 years ? the all-new 2013 Corvette 427 Convertible Collector Edition

The legend of powerful 427 convertibles in the mid sixties is reignited as Chevrolet unveils the latest addition to the iconic Corvette family ? the 2013 Corvette 427 Convertible Collector Edition, available early summer 2012. It revealed with the available 60^th Anniversary appearance package² featuring an Arctic White exterior, a Blue Diamond leather-wrapped interior with sueded-microfiber accents, an optional graphics package with full-length racing stripes in Pearl Silver Blue, and commemorative badging.

For sports car enthusiasts, collectors, future aficionados and everyone in between, the 427 marks the evolution of the American sports car³ throughout the 60-year storied history of Corvette married with its innovative future.

Merging classic design and power with state-of-the-art technology proven on racetracks around the world today, the 427 is a culmination of Corvette's first 60 years and sets the stage for the next 60.

"This is the fastest and most capable Corvette convertible yet," says Harlan Charles, Chevrolet Corvette Product Marketing Manager. "We have added Z06 and ZR1 technology to the Corvette convertible. The carbon-fiber domed hood, Z06 fenders and ground effects reduce weight."

The 427 embodies a myriad of features and technologies found within the sixth generation Corvette family including carbon fiber and the handcrafted LS7 small block, derived from the American Le Mans winning Corvette race program. Magnetic Selective Ride Control^™ was introduced in 2003 to celebrate the 50^th anniversary of Corvette and comes standard on the 427. Other standard technologies include launch control, active handling, traction control, cross-drilled brake rotors with six piston calipers and dual mode exhaust system. It's iconic American supercar³ performance with the exhilaration of a convertible.

Ron Craft Chevrolet Cadillac is pleased to announce that we are once again a MARK OF EXCELLENCE dealer.  Our great customers have voted with their dollars by making Ron Craft Chevrolet Cadillac their dealer of choice when it comes to buying or servicing their GM product. For that, we at Ron Craft are eternally grateful. We promise to never take you for granted.

As an added award, Ron Craft Chevrolet Cadillac was recently designated as an "Elite Service" Dealer for General Motors. This award was only given to Five Dealerships in Texas and we are one of the five. This award means Ron Craft will take excellent care of you after the sale just as we have been doing for over 30 years.  Experience the Ron Craft Advantage today!

June 11, 2011 - General Motors is re-launching its certified pre-owned program today with a new official name, a new branding strategy, a more thorough inspection explanation and what GM officials are calling an "industry first:" a two-year/30,000-mile free maintenance program called Owner Care.

Jennifer Costabile, general director of used-vehicle activities for GM, and Larry Pryg, the program's national manager, talked with Auto Remarketing recently to outline and discuss the new program.  The automaker collaborated with its 10-member dealer council in building the program, but its cooperative efforts with dealers went far beyond that.

GM phoned close to 100 dealers to get input, Costabile said, and put quite a bit of effort into working with dealers "because they're going to be the ones executing it, so we wanted to make sure they were comfortable with it."  In fact, the main point of the revamping was to add more value to the program for dealers and customers.  For instance, Costabile pointed to the new Owner Care program, which includes free oil changes, tire rotations and multi-point inspections for two years or 30,000 miles, saying: "We really feel this is a strong value-add to customers."

Additionally, GM vice president of U.S. sales operations Don Johnson stressed that enhancing the program's value can lead to increased new-vehicle sales, as well.  "One of the most important things we can do is manage the business to help increase the value of Chevrolet, Buick and GMC used vehicles," Johnson said. "This increased value gives potential new-vehicle customers more for their trade-ins, thereby lowering their ownership costs."

Sharing more on how the program will be different, Costabile said it will no longer be called GM Certifed Used Vehicles. Instead, the program will now be referred to as the Chevrolet/Buick/GMC Certified Pre-Owned Vehicles program.  Regarding the switch away from the term "used," it is believed that consumers are more comfortable with the term "pre-owned." Or perhaps this better spotlights the fact that certified vehicles tend to encompass newer model years.

Cadillac, of course, has its own certification process. As far as discontinued brands like Saturn, Pontiac and Hummer, they will be a part of the new program and "we want to continue to support these brands," said Costabile.

Explaining the branding change, Costabile said the automaker wanted to put the GM moniker "behind the curtain" and make it more brand-centric. The reasoning is people don't buy a "GM" car, they buy a Chevrolet or Buick or GMC, she stressed.

The program will also include "consistent and competitive" support for dealers when it comes to incentivizing CPO rides, Costabile shared.

The warranty benefits will remain the same, GM said, referring to the five-year/100,000-mile powetertain warranty and the 12-month/12,000-mile bumper-to-bumper warranty.

However, the inspection process is now a 172-point process, versus a 117-point process previously. GM explained that there are not 55 more items to be inspected, instead, the point-expansion is designed to help dealers become more thorough in how they describe the checks in the inspection to the consumer.

For instance, the wheels and tires were previously just one point on the inspection form. Pryg said the process of checking them now is with four points, so that the dealers can show how specific elements of the wheels and tires were inspected.

"The work for the dealer hasn't changed much, but we really wanted to build value in the program, and one way you do that is to show the customer what you did," Pryg explained.

Chevrolet offers 9 Models Over EPA Estimated 30 MPG Highway

The Count on Chevy Event is here with a great selection of fuel-efficient vehicles. With 9 vehicles that offer over 30 MPG highway(1), plus Traverse, the most fuel-efficient 8-passenger crossover(2), you'll never have to sacrifice the things you want to do.

Search New Inventory 
1 EPA-estimated

2 Available on LS and LT

Congratulations For Winning the 2011 Talk of the Town Award for Excellence In Customer Satisfaction based on all new CMUS Power Ratings™

Read full article here...

View details on the all new 2011 Chevrolet Cruze here.