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Here is the real story!

When comparing the Toyota Tundra to the Chevrolet Silverado, Toyota is using two vehicles as their lead models against the Silverado. They are the Double Cab (extended) regular bed with uplevel 5.7L V8 and the Crew Max with uplevel 5.7L V8. Both trucks are equipped with their SR5 trim/interior package which is the lowest level trim of the two available on these trucks. A work truck interior is not available on these cab configurations.

It's no surprise that Toyota doesn't do a real comparison here. Comparisons against Silverado are based on our 2LT package in both case (crew & extended). To further show Tundra's "Advantage", Toyota doesn't just add equipment to make the 2LT equivalent with their standard package, they add high contented packages to add additional cost to the Silverado.

For example, on Tundra Crew Max, side curtain airbags are standard. On Silverado side air bags are a $395 option. Instead of merely adding $395, Toyota adds the Safety Package to Silverado, forcing a $715 price increase. This package offers great value, but adding side airbags, power pedal and rear parking assist to cover their standard airbags is really pushing it. Same thing happens with the towing package. Standard on Tundra, but Silverado's compare price done by adding the Towing Package (Hi-Capacity Air Cleaner, Aux Trans Cooler, G80, PLUS the Z82 Package) driving up the Silverado price an incremental $675. Reality is that a more accurate comparison would be to just add the Trailering Equipment Package at $350!

What Toyota fails to mention is how far short they fall in STANDARD equipment that Silverado includes in BOTH the 1LT and 2LT packages that Tundra's SR5 doesn't include, not an option or even available. It's hard to put a value on this stuff, but we estimate it at least $1,250 that is baked into Silverado. By the way, Tundra fails to add the cost of their optional aluminum wheels in either package which are standard on Silverado 2LT.

The accurate comparison is a Silverado 1LT Package vs. Tundra SR5 as they are more comparable.
However, Toyota can't do that since the Silverado 1LT beats Tundra on price and standard content even after adding additional content to the Silverado to match Tundra's standard, if lacking, base equipment.

Chevrolet Silverado - the better deal for real!
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Silverado vs. Tundra

When comparing the Toyota Tundra to the Chevrolet Silverado, Toyota is using two vehicles as their lead models against the Silverado. They are the Double Cab (extended) regular bed with uplevel 5.7L V8 and the Crew Max with uplevel 5.7L V8. Both trucks are equipped with their SR5 trim/interior package which is the lowest level trim of the two available on these trucks. A work truck interior is not available on these cab configurations.
	It's no surprise that Toyota doesn't do a real comparison here. Comparisons against Silverado are based on our 2LT package in both case (crew & extended). To further show Tundra's "Advantage", Toyota doesn't just add equipment to make the 2LT equivalent with their standard package, they add high contented packages to add additional cost to the Silverado.
For example, on Tundra Crew Max, side curtain airbags are standard. On Silverado side air bags are a $395 option. Instead of merely adding $395, Toyota adds the Safety Package to Silverado, forcing a $715 price increase. This package offers great value, but adding side airbags, power pedal and rear parking assist to cover their standard airbags is really pushing it. Same thing happens with the towing package. Standard on Tundra, but Silverado's compare price done by adding the Towing Package (Hi-Capacity Air Cleaner, Aux Trans Cooler, G80, PLUS the Z82 Package) driving up the Silverado price an incremental $675. Reality is that a more accurate comparison would be to just add the Trailering Equipment Package at $350!
	What Toyota fails to mention is how far short they fall in STANDARD equipment that Silverado includes in BOTH the 1LT and 2LT packages that Tundra's SR5 doesn't include, not an option or even available. It's hard to put a value on this stuff, but we estimate it at least $1,250 that is baked into Silverado. By the way, Tundra fails to add the cost of their optional aluminum wheels in either package which are standard on Silverado 2LT.